Written by Journalism Staff Reporter Martha Perez-Gonzalez

As the leaves begin to fall and turn auburn, the return of fall weather commences. Cooler weather, and cozy sweaters are making their entrance as September begins. Fall’s unofficial ambassador, pumpkin spice, has also made its return, filling advertisements, grocery stores, and popular cafés such as the beloved Starbucks. The delightful blend of cinnamon, nutmeg, ginger, and cloves attracts millions of people across globe. But why is this?  

Pumpkin spice is like a warm hug for our senses. It is rich, comforting, and nostalgic. It can remind us of home, holidays, and family. It also seems to pair perfectly with comforting meals fall brings. Pumpkin spice brings apples, pumpkin, and squash to the next level when added to them. Many homes are filled with this scent during fall adding to the nostalgic memories it can bring each year. From a psychological standpoint, many see it as a way of celebrating the season. As it is a limited time offer, it urges people to make the most out of every crisp autumn day.   

Next time you are sipping on a pumpkin spice latte, or biting into a pumpkin spice muffin, remember, it is not just about the taste. The feeling of fall and the memories it will carry is what makes it a joy to savor all fall has to offer. Happy fall, y’all! 

Source: https://gothammag.com/